Do you focus on digital marketing for your business and your main challenge is to increase traffic and profitability?
You've been utilizing Microsoft advertisements for a while, but you're not sure if they're effective.
Don't worry, this article is for you.
In this article, we will get to know about Microsoft Audience Network from scratch and how to run ads, along with the advantages of MSN advertising.
What Is Microsoft Audience Network?
Are you aware of this? There has been a long-standing rivalry between Microsoft and Google. Businesses often choose Google as their preferred search engine and paid advertising platform, but Microsoft can also be an important consideration.
Ad Campaigns In MSN
MSN allows you to design new campaigns as well as import from other platforms such as Google, LinkedIn, and Facebook. Let's see the steps to create a new campaign and import.
Steps For Creating A New Campaign In MSN
- Sign in to your Microsoft Advertising account or create a new one.
- To create a new campaign, select the option from your account's menu.
- Select the campaign aim that best meets your needs.
- To show your advertising, select Microsoft Audience advertising.
- Please provide campaign data, including company name, daily budget, and geographic location for ad placement.
- Define the target audience for advertising campaigns.
- Provide images, text, and URLs for your advertising.
- To optimize ad campaign performance, review the daily budget, select a bid, and adjust the budget accordingly.
- Activate your Microsoft Campaign.
Importing Campaigns
If you've already built ad campaigns on other platforms, you're good to go. Simply pick the import option, and you can select the campaign you want to import in Microsoft.
How To Run Microsoft Audience Ads
Audience Campaigns
Native, display, or video formats are all options for audience advertising. Audience campaigns target potential consumers via native MSA software (MSN, Microsoft Start, Microsoft Edge, Outlook.com, and publisher partners) based on unique knowledge generated by Microsoft AI. Audience campaigns allow you to keep budgets, advertising, and bids distinct from search campaigns.
Search Campaigns
With Search Campaigns, ads are generated automatically and targeted to people based on their search history, page content, and online behavior. In this approach, you can easily contact your target audience and achieve your aim. This advertisement may be displayed alongside search results on sites such as Microsoft Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and other partners of Microsoft.
Advantages of the Microsoft Audience Network
The use of MSN ads has numerous advantages. It's a network that has advantages over other platforms such as Google and Facebook that you may not have considered.
Broader Reach
Microsoft Ads may provide a greater level of reach due to the sophisticated data-analyzing platform that processes multiple variables. Users are targeted based on an understanding of their personality and behavior, increasing the number of potential targets beyond what firms can achieve through more traditional means.
Customizable Specific Metrics
Companies can use the MSN to track a variety of business KPIs, including brand awareness, lead generation, conversions, customer loyalty, sales, and engagement. This comprehensive tracking helps businesses optimize their advertising strategies and achieve better results.
Cheap Cost-Per-Click (CPC)
The average cost per click (CPC) for Microsoft Audience Ads is £1.12, which is lower than most Facebook advertising campaigns. It is also more affordable than Google, making it a good value for money.
Targeting Using LinkedIn Data
MSN's benefit over other platforms is the ability to target your audience using LinkedIn data. Microsoft offers simple targeting options for text advertisements, dynamic search advertisements, MSN, and shopping campaigns based on LinkedIn profile information.
You can also watch: How To Create User Request For A New Advertisement
The Verdict:
Even though Microsoft has set up a huge audience network in the tech world, establishing and maintaining a Microsoft Audience Network takes a lot of nerve to help advertisers improve conversion and engage audiences for the same.
Thanks for reading!
